Schitt's Creek character guide

Who is Moira Rose in Schitt's Creek?

The theatrical former soap opera star of the Rose family, famous for her wigs, her baffling vocabulary, and her unshakable belief that her stay in Schitt's Creek is only temporary.

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Moira Rose's Sitcomdle clue card

The five clues the game shows when Moira Rose is the answer or a guess.

Debut
2015
Network
CBC
Role
Main
Gender
Female

Moira Rose has not been a daily answer yet. Play today's Sitcomdle.

Played by
Catherine O'Hara
First episode
“Our Cup Runneth Over”Season 1, Episode 1, aired January 13, 2015
Role
Main cast
Network
CBC
Occupation
Former soap opera star, town councillor
Show run
2015 to 2020Aired on Pop TV in the United States.
Also known as
Moira

Moira Rose was once the star of the daytime soap Sunrise Bay, and losing the family fortune has done nothing to dim her sense of her own celebrity. Played by Catherine O'Hara in an Emmy-winning performance, she treats every town council meeting and family dinner as a grand stage.

On Schitt's Creek, Moira Rose's story runs through Johnny Rose (Husband), David Rose (Son), Alexis Rose (Daughter), Roland Schitt (Council Colleague), and Stevie Budd (Leading Lady).

Moira Rose from Schitt's Creek: Sitcomdle character card

Who is Moira Rose?

Moira is Johnny Rose's wife and the mother of David and Alexis. Before the Roses lost everything, she was best known for playing Vivian Blake on Sunrise Bay, and she arrives in Schitt's Creek with a closet full of designer clothes and a collection of wigs she treats like family. She sees the move as a humiliating detour on the way back to fame.

She was an inattentive parent in the family's rich years, and she struggles at first to connect with her grown children. Living in adjoining motel rooms forces the issue. Over time she becomes more present for David and Alexis, while Johnny remains her steady partner and closest ally.

Personality and comedy

Moira speaks in a lofty, hard-to-place accent and fills her sentences with strange, old-fashioned words. Even simple words get stretched into something grand, which is why fans still quote her pronunciation of baby. Her wardrobe is almost entirely black and white, a kind of armor against the town, and she switches wigs to match her mood.

She is dramatic, vain, and often oblivious, but O'Hara plays her with enough vulnerability that the act sometimes cracks. When Moira lets her guard down, usually with Johnny or her children, the show reveals how much the loss of her old life hurts and how much she quietly loves her family.

Key storylines

Moira joins the Jazzagals, the town's a cappella group, and runs for town council, winning a seat that gives her a new stage to perform on. In season four a false rumor of her death sends her basking in tributes, and in season five she flies to Bosnia to shoot a low-budget horror movie about crows that she hopes will relaunch her career. The film's release is shelved, then revived, and its premiere goes memorably wrong.

She also muscles her way into directing Jocelyn's community production of Cabaret and gives Stevie the lead role. In the final season she lands a role in a revival of Sunrise Bay, officiates David and Patrick's wedding when the original officiant cancels, and leaves Schitt's Creek with Johnny for California.

Behind the scenes and legacy

Eugene and Dan Levy always imagined Moira as a former soap star, and Catherine O'Hara was their first choice. She was reluctant to commit to a series, but Eugene Levy, her friend since their Second City and SCTV days, convinced her to do the pilot. O'Hara shaped much of Moira's look herself, from the black and white wardrobe to the wigs, and added many of the character's unusual words to the scripts.

The role brought O'Hara some of the best reviews of her career. She won five consecutive Canadian Screen Awards, the 2020 Primetime Emmy for Outstanding Lead Actress in a Comedy Series, and a Golden Globe in 2021. Moira's quotes, wigs, and her way of saying "bébé" have become fixtures of fan culture.

Key Moira Rose episodes

  1. “Our Cup Runneth Over”Season 1, Episode 1Moira arrives at the motel and treats the family's ruin as a temporary indignity.
  2. “Jazzagals”Season 2, Episode 3Moira joins the town's a cappella group and is dismayed to learn she is its weakest singer.
  3. “Moira vs. Town Council”Season 2, Episode 6Moira takes on Roland over flowers for the motel and impresses the council.
  4. “RIP Moira Rose”Season 4, Episode 5A false report of her death lets Moira enjoy a wave of tributes.
  5. “The Crowening”Season 5, Episode 1Moira flies to Bosnia to shoot The Crows, the low-budget horror movie she hopes will relaunch her career.
  6. “Happy Ending”Season 6, Episode 14Moira officiates David's wedding and leaves town with Johnny.

Season and episode numbers follow the original broadcast order.

Moira Rose's catchphrase

  • “Bébé!”

More lines fans still quote: famous sitcom catchphrases and who said them.

Moira Rose: frequently asked questions

Who plays Moira Rose in Schitt's Creek?

Catherine O'Hara plays Moira Rose in all 80 episodes. She won the 2020 Emmy for Outstanding Lead Actress in a Comedy Series for the role.

What soap opera was Moira Rose on?

Moira starred as Vivian Blake on the fictional daytime soap Sunrise Bay. In the final season she is offered a role in a revival of the show.

Why does Moira Rose talk like that?

Moira uses a deliberately affected, hard-to-place accent and an unusual vocabulary. O'Hara has described the accent as a souvenir of Moira's travels and often added her own odd words to the scripts.

What happens to Moira at the end of Schitt's Creek?

Moira officiates David and Patrick's wedding in the finale, "Happy Ending," and then leaves for California with Johnny to return to acting.

How many wigs does Moira have?

The show never gives an exact count, but Moira owns a large collection of wigs in many colors and styles and chooses them to suit her mood.

Test yourself: Moira Rose quiz

5 questions about Moira Rose. Think of your answer, then open the reveal to check it.

  1. Question 1

    Where do the Roses live after they lose their fortune?

    1. The mayor's basement
    2. An apartment above the cafe
    3. Two adjoining rooms at the town motel
    4. A trailer behind Bob's Garage
    Show the answer

    Answer: C. Two adjoining rooms at the town motel

    In Our Cup Runneth Over, the family checks into the run-down motel, where deadpan clerk Stevie Budd is the only employee.

    See question 5 in the full quiz

  2. Question 2

    What was the name of the daytime soap opera that made Moira a star?

    1. Sunset Shores
    2. Sunrise Bay
    3. Malibu Tides
    4. The Crowening
    Show the answer

    Answer: B. Sunrise Bay

    Moira's fame comes from Sunrise Bay, and in the final season the soap gets a reboot that brings her back for one more round.

    See question 8 in the full quiz

  3. Question 3

    What is the name of the town's a cappella group that Moira joins?

    1. The Schittettes
    2. The Creek Belles
    3. The Elmdale Echoes
    4. The Jazzagals
    Show the answer

    Answer: D. The Jazzagals

    In Jazzagals, Moira is dismayed to find she is the weakest singer in the group led by Jocelyn Schitt.

    See question 10 in the full quiz

  4. Question 4

    What kind of creatures star alongside Moira in her comeback horror film?

    1. Crows
    2. Bats
    3. Wolves
    4. Spiders
    Show the answer

    Answer: A. Crows

    Moira flies to Bosnia in The Crowening to shoot the third film in the Crows series, which she hopes will relaunch her career.

    See question 13 in the full quiz

  5. Question 5

    Which musical does the town stage in season 5, with Stevie in the lead?

    1. Chicago
    2. Grease
    3. Mamma Mia!
    4. Cabaret
    Show the answer

    Answer: D. Cabaret

    Moira directs the show, and in Life Is a Cabaret, Stevie vanishes on opening night before returning to give a standout performance.

    See question 14 in the full quiz

Take the full Schitt's Creek quiz (20 questions)

Sources and corrections

Reference pages used for this guide, including character, cast, and episode details.

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